The Education Technology Industry Network
(ETIN) of the Software & Information
Industry Association (SIIA) released last week its “2014 U.S. Education
Technology Industry Market: PreK-12 Report”.
Market Sizing—Main Findings Extract
Based on survey data, related research, and statistical
extrapolations, the report values the U.S. institutional market for PreK-12 education
software and digital content/resources at $8.38 billion. This represents an
increase of 5.1% from last year’s estimate of $7.97 billion, and 11.7% over the
four years of the survey.
The authors also extrapolated the data for the three major market segments of digital revenues: Instructional Content, Instructional Support, and Enterprise Management Systems. Instructional Content is the largest market segment, sizing the market opportunity for educational Serious Games penetration.
The authors also extrapolated the data for the three major market segments of digital revenues: Instructional Content, Instructional Support, and Enterprise Management Systems. Instructional Content is the largest market segment, sizing the market opportunity for educational Serious Games penetration.
Data in the report was collected directly from
144 service providers and publishers to show a supply-side view of the market
not available through traditional customer data collection techniques. This
report contains longitudinal data from the three years of the study and shows
key trends within the industry.
Revenues from Online Courses grew 320 percent
with several significant companies reporting revenues in this category for the
first time. Testing and Assessment ($2.5B) was the largest single category of
any market segment.
“The rapid growth of the testing and
assessment market will slow, but remain an important area of investment in
school districts and states. Digital assessments and interest in personalized
learning contribute to this growing market,” said CS4Ed president John
Richards, Ph.D., the principal author of the report.
To access the Executive Summary of the report
click here.
About SIIA
The Software
& Information Industry Association is the principal trade association
for the software and digital content industry. SIIA provides global services in
government relations, business development, corporate education and
intellectual property protection to the leading companies that are setting the
pace for the digital age.